Winter Webinar Series
The Ozempic Revolution: How Obesity Drugs are Redefining Consumer Food Behaviors
Tuesday, February 10 | 1 PM ET
Featured Speaker:
Suzy Badaracco
President, Culinary Tides
Suzy Badaracco, President of Culinary Tides, Inc., is a foresight expert with over 20 years of experience in trends intelligence and predictive forecasting. She holds a Bachelor of Science degree in Criminalistics, an Associate degree in Culinary Arts, and a Master of Science degree in Human Nutrition. Suzy's expertise is further enhanced by her training in military intelligence, Chaos theory, and predictive analysis techniques. Under her leadership, Culinary Tides, Inc. has become a premier consultancy in the food industry, renowned for its ability to accurately predict and profile trends across
various domains, including food, beverage, consumer behavior, health, government, and technology. The firm specializes in identifying the birth, origin, trajectory, and longevity of trends, enabling food industry partners to strategically navigate the market. By revealing relevant patterns, Culinary Tides, Inc. empowers clients to develop products that resonate with customers, creating effective entrance, navigation, and exit strategies. Suzy Badaracco's insights and innovative methodologies have established her as a leading figure in foresight and trend forecasting.
Topic:
Anti-obesity medications like Ozempic, Wegovy, and Zepbound are transforming patient lives and reshaping our approach to obesity. As these medications become more widely used, their influence is extending beyond the medical community, significantly altering consumer food purchasing behaviors across various sectors, from retail to food service. This presentation will explain how these medications work and explore their impact on consumer food preferences, from snacking to dining out. The presentation will analyze the impact of these behavioral changes on the food industry, highlighting how they are driving product development, menu design, and marketing strategies. A balanced perspective will be provided by reviewing clinical health research, which will outline the potential risks and long-term effects of these medications. Attendees will gain valuable insights into how these trends are shaping the future of food and learn strategies to adapt to this evolving landscape.
Objectives:
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Gain a clear understanding of how anti-obesity medications like Ozempic, Wegovy, and Zepbound work
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Identify and analyze the changes in consumer food choices and purchasing behaviors influenced by the use of anti-obesity medications
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Equip participants with actionable insights and strategies to navigate the emerging trends driven by the use of anti-obesity medications